VFCCU 2021 "Creating Content for Your Customer’s Journey"

Engaging the right customers at the right time through effective content is the key to piquing interest, increasing sales, and creating die-hard fans who will repeat purchases and refer you again and again.  It's time to focus on Creating Content for Your Customer’s Journey!

We know that to market to our prospective or current customers, we should produce high-quality content. But what exactly makes content good to our customers? How do you know as you are creating content that your customers will connect to it?

Join Geneva Maresma, a Tampa-based copywriter and business strategist, for a workshop that will teach you how to use a customer journey map as a tool to spark the right words for creation of stellar content! When your customers feel you are saying exactly what they need to hear, you will reap higher interest, sales, and loyalty.

In this presentation, you will learn:
● The five stages of your customer’s journey.
● What your customer’s needs and expectations are of you through each stage.
● The types of content that are relevant and resonate at each level of the journey.
● How to make your clients stop scrolling their feeds and give their attention to you.
● How to strategically write content that leaves “breadcrumbs” to the next step of the customer journey.
● How to keep a constant stream of ideas for content creation, so you never sit with writer’s block again!